|
As
with most projects involving the Pet Shop Boys, this book started out
with little formal brief, other than to be a combination of photographs
and text recording their 1991 American tour as it traveled across fourteen
cities in the USA and Canada. If there was a single idea behind it, it
was one of what might happen when two very different cultures - that of
the Pet Shop Boys and that of America - met. The choice of Penny Smith
as the tour
photographer
was influenced by her classic photographs of the Clash at American truck
stops and there was certainly an expectation that she might photograph
Neil and Chris against the wide open landscapes of mid-America, or leaning
casually against gas pumps. If she didn't take those photos, it was because
they were not there to be taken. Even in America the Pet Shop Boys were
not, it turned out, the sort of people who spent very much time in fields
or at gas stations.
What
we recorded was rather more complicated. The Pet Shop Boys treat America
with an uneasy mixture of priorities and prejudices. It is a country they
face both with a sense of mission and with a sense of disdain. The same
conundrum would restate itself time and again during the tour - what does
it mean if they want success here but dislike so much of what modern America,
and the modern American, is?
One
solution - a rationalization that proud Englishmen abroad have used for
generations - was to convince themselves that the Americans to whom the
Pet Shop Boys appealed were somehow special. They were the disenchanted!
The outcasts! The cheesed-off! In other words, they were precisely those
Americans who saw in America from within the same faults the Pet Shop
Boys saw from the outside. It was a good answer, and there was some truth
in it, but it was never going to be the whole story.
The
Pet Shop Boys had never toured in America before. In 1986 they planned
to - tickets even went on sale in Los Angeles - but they pulled out when
they realized how much money they would lose. A couple of years later,
after the release of their Introspective album, they were persuaded by
their American record company, EMI, that it would help their credibility
with an American audience if they toured, and a private agreement was
drawn up between EMI and the Pet Shop Boys whereby they would perform
in at least twelve cities following the release of their next album. In
1991 Neil and Chris decided that, even though that agreement had been
superseded,
and even though they would still lose a large sum of money taking such
an elaborate production around American theaters, they wished to undertake
such a tour anyway. Nevertheless, the whole style of the show was based
on a reaction to America. They had been told that you couldn't tour America
successfully without a live drummer, advice which aggravated them: their
response was to have no musicians on-stage whatsoever, and the theatrical
nature of the performance followed from this decision. It was a typical
example of the way they work: they would tour America but they wouldn't
give an inch.
The
spring of 1991 found them at a strange moment. Their latest album, Behavior;
had been widely proclaimed a masterpiece but had still sold less well
than their previous records. Just before the tour a single, 'Being Boring',
one of the songs they were most proud of, became their least successful
single in the British charts for six years, a failure which they struggled
to explain to themselves. These few months caught them by turns battling
with and dismissing an unusual level of self-doubt. Often they would toy
with the idea of stopping what they were doing less, I felt, because they
were genuinely considering disbanding than because raising the question
reminded them why they wanted to be a pop group, and helped remind them
which things they should do, and which they should not. These matters
were thrown more keenly into focus by being in America - there is nowhere
else where success is valued so highly, or where the decisions and sacrifices
you make in chasing success are more nakedly apparent. Their American
career started well - in 1986 'West End Girls' reached number one and
was followed by a string of hit singles - but recently it had tailed off,
a
nd
the effort required to reverse that had sometimes seemed unachievable.
Their feelings about this would swing from hour to hour, from being annoyed
that the largest nation of pop listeners were stubbornly resisting them
to being arrogantly dismissive of anyone silly enough not to like them,
to having the detached pride of those whose creative accomplishments are
sufficient satisfaction in themselves, to being studiously determined
to woo new converts, to keenly wanting not to even be seen to be trying
to be liked. Part of this book is indeed about the Pet Shop Boys versus
America, but in other parts America sits in the background and the true
tussle is that of the Pet Shop Boys versus themselves.
One
of the conceits of the previous Pet Shop Boys book, Pet Shop Boy &,
Literally, was that it treated a pop music tour as though it were the
subject of social anthropology, and thus the text was ritualistically
inclusive in its detail, and virtually no events of even the most mundane
significance were omitted. Though scenes in this new book are often presented
in the same detail, the overall text is not inclusive in the same way
The narration, just as the photographs, takes the form of snapshots. The
reader is eavesdropping, and most of the time those speaking have forgotten
they are being listened to.
In
hindsight, Neil and Chris remember this tour as thrilling and fairly triumphant.
Their memories may be unfairly skewed towards the happier times; this
book, by contrast, is unfairly skewed towards the more difficult moments.
The Pet Shop Boys are not the sort of people to say a huge amount during
moments of exuberance, preferring to sip a little champagne, perhaps,
and then move on. At times of boredom, irritation or crisis they are rather
more garrulous. If in the text that follows they occasionally seem irrational,
or inconsistent, or pompous, or nasty remember that most of the words
in this book aren't those of public statements but of private, everyday
babble; words that, in more normal circumstances, would have been forgotten
as soon as they were spoken.
|